Tactics / cta
Use a sticky header to keep the CTA visible as users scroll past the paywall
TestedTested. Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.
Seen on 3 corpus sites · pricing, signup pages · markdown
Why it works
When users scroll down a long page to assess value, the CTA can disappear from view. A sticky header ensures the CTA remains available at the exact moment the visitor is ready to commit, reducing friction at the point of decision. This makes the sales page as short as possible but as long as necessary by providing contextual access to the conversion action.
Evidence
- Win Report: How removing friction increased paid subscriptions by 13% (experiment, supports)
Examples
No published examples yet.
Implement it with your agent
The implementation spec (where it goes, structure, copy patterns and acceptance criteria) comes from get_tactic over MCP, so your coding agent can build and verify it in your codebase.