---
slug: "use-a-sticky-header-to-keep-the-cta-visible-as-users-scroll-past-the-paywall"
name: "Use a sticky header to keep the CTA visible as users scroll past the paywall"
category: "cta"
grade: "tested"
page_types: ["pricing","signup"]
sites_observed: 3
evidence_count: 1
example_ids: []
version: 3
updated_at: "2026-10-15T21:19:20.412Z"
url: "https://liftwire.io/tactics/use-a-sticky-header-to-keep-the-cta-visible-as-users-scroll-past-the-paywall"
---

# Use a sticky header to keep the CTA visible as users scroll past the paywall

**Evidence grade: Tested.** Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.

Observed on 3 corpus sites. Page types: pricing, signup.

## Why it works

When users scroll down a long page to assess value, the CTA can disappear from view. A sticky header ensures the CTA remains available at the exact moment the visitor is ready to commit, reducing friction at the point of decision. This makes the sales page as short as possible but as long as necessary by providing contextual access to the conversion action.

## Evidence

- [Win Report: How removing friction increased paid subscriptions by 13%](https://conversion-rate-experts.com/mobbin-sticky-header-win-report) (experiment, supports)

## Examples

No published examples yet.

## Implement it

The full implementation spec (where on the page, structure, copy patterns, acceptance criteria) is returned by `get_tactic` through the Liftwire MCP server. Setup: https://liftwire.io/mcp