Tactics / hero
Use a static image instead of an explainer video on the homepage
TestedTested. Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.
Seen on 3 corpus sites · homepage, landing pages · markdown
Why it works
For established brands or audiences who are spontaneous customer types, videos can act as a distraction rather than adding value. Users who want to convert quickly prefer not to watch marketing videos. Additionally, target audiences with slower internet connections may struggle with video playback.
Evidence
- 6 Conversion Rate Optimization Case Studies With Surprising Results (experiment, supports)
Examples
No published examples yet.
Implement it with your agent
The implementation spec (where it goes, structure, copy patterns and acceptance criteria) comes from get_tactic over MCP, so your coding agent can build and verify it in your codebase.