---
slug: "use-a-static-image-instead-of-an-explainer-video-on-the-homepage"
name: "Use a static image instead of an explainer video on the homepage"
category: "hero"
grade: "tested"
page_types: ["homepage","landing"]
sites_observed: 3
evidence_count: 1
example_ids: []
version: 3
updated_at: "2026-10-15T14:40:36.400Z"
url: "https://liftwire.io/tactics/use-a-static-image-instead-of-an-explainer-video-on-the-homepage"
---

# Use a static image instead of an explainer video on the homepage

**Evidence grade: Tested.** Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.

Observed on 3 corpus sites. Page types: homepage, landing.

## Why it works

For established brands or audiences who are spontaneous customer types, videos can act as a distraction rather than adding value. Users who want to convert quickly prefer not to watch marketing videos. Additionally, target audiences with slower internet connections may struggle with video playback.

## Evidence

- [6 Conversion Rate Optimization Case Studies With Surprising Results](https://cxl.com/blog/surprising-conversion-rate-optimization-case-studies) (experiment, supports)

## Examples

No published examples yet.

## Implement it

The full implementation spec (where on the page, structure, copy patterns, acceptance criteria) is returned by `get_tactic` through the Liftwire MCP server. Setup: https://liftwire.io/mcp