Tactics / social proof
Show a customer testimonial with photo on the pricing page
TestedTested. Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.
Seen on 3 corpus sites · pricing pages · markdown
Why it works
Research showed that reviews and recommendations were the biggest deciding factor for customers. A pricing page showing only prices forces a price-only judgment, but adding a real testimonial with a named person, date and photo provides the social proof that was missing at this critical moment in the funnel.
Evidence
- Win Report: How resolving pricing page doubt increased conversions by 8% (experiment, supports)
Examples
No published examples yet.
Implement it with your agent
The implementation spec (where it goes, structure, copy patterns and acceptance criteria) comes from get_tactic over MCP, so your coding agent can build and verify it in your codebase.