---
slug: "show-a-customer-testimonial-with-photo-on-the-pricing-page"
name: "Show a customer testimonial with photo on the pricing page"
category: "social_proof"
grade: "tested"
page_types: ["pricing"]
sites_observed: 3
evidence_count: 1
example_ids: []
version: 3
updated_at: "2026-10-15T21:19:23.139Z"
url: "https://liftwire.io/tactics/show-a-customer-testimonial-with-photo-on-the-pricing-page"
---

# Show a customer testimonial with photo on the pricing page

**Evidence grade: Tested.** Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.

Observed on 3 corpus sites. Page types: pricing.

## Why it works

Research showed that reviews and recommendations were the biggest deciding factor for customers. A pricing page showing only prices forces a price-only judgment, but adding a real testimonial with a named person, date and photo provides the social proof that was missing at this critical moment in the funnel.

## Evidence

- [Win Report: How resolving pricing page doubt increased conversions by 8%](https://conversion-rate-experts.com/pricing-page-doubt-win-report) (experiment, supports)

## Examples

No published examples yet.

## Implement it

The full implementation spec (where on the page, structure, copy patterns, acceptance criteria) is returned by `get_tactic` through the Liftwire MCP server. Setup: https://liftwire.io/mcp