Tactics / hero
Replace homepage form with inspiring visuals and simplified search
TestedTested. Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.
Seen on 3 corpus sites · homepage pages · markdown
Why it works
Engaging visitors emotionally with inspiring visuals before asking for form input significantly boosts results. Replacing a form-heavy homepage with inspiring visuals and a simplified search allows visitors to connect emotionally before being asked to provide information.
Evidence
- Growth for seasonal businesses: How CRO helps you win when it matters most (experiment, supports)
Examples
No published examples yet.
Implement it with your agent
The implementation spec (where it goes, structure, copy patterns and acceptance criteria) comes from get_tactic over MCP, so your coding agent can build and verify it in your codebase.