---
slug: "replace-homepage-form-with-inspiring-visuals-and-simplified-search"
name: "Replace homepage form with inspiring visuals and simplified search"
category: "hero"
grade: "tested"
page_types: ["homepage"]
sites_observed: 3
evidence_count: 1
example_ids: []
version: 3
updated_at: "2026-10-15T21:19:21.431Z"
url: "https://liftwire.io/tactics/replace-homepage-form-with-inspiring-visuals-and-simplified-search"
---

# Replace homepage form with inspiring visuals and simplified search

**Evidence grade: Tested.** Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.

Observed on 3 corpus sites. Page types: homepage.

## Why it works

Engaging visitors emotionally with inspiring visuals before asking for form input significantly boosts results. Replacing a form-heavy homepage with inspiring visuals and a simplified search allows visitors to connect emotionally before being asked to provide information.

## Evidence

- [Growth for seasonal businesses: How CRO helps you win when it matters most](https://conversion-rate-experts.com/growth-for-seasonal-businesses) (experiment, supports)

## Examples

No published examples yet.

## Implement it

The full implementation spec (where on the page, structure, copy patterns, acceptance criteria) is returned by `get_tactic` through the Liftwire MCP server. Setup: https://liftwire.io/mcp