Tactics / navigation
Remove navigation bar from landing pages
TestedTested. Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.
Seen on 3 corpus sites · landing, signup pages · markdown
Why it works
Navigation bars provide alternative paths away from the conversion goal, creating distractions that increase cognitive load and reduce focus on the primary call to action. Removing navigation eliminates these exit routes and keeps visitors moving through the intended funnel. A single-purpose page without navigational options makes the conversion path clearer and reduces decision paralysis.
Evidence
- Ecommerce Landing Pages: Fewer Distractions, More Conversions (experiment, supports)
Examples
No published examples yet.
Implement it with your agent
The implementation spec (where it goes, structure, copy patterns and acceptance criteria) comes from get_tactic over MCP, so your coding agent can build and verify it in your codebase.