Tactics / forms
Remove Facebook login option from checkout flow
TestedTested. Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.
Seen on 3 corpus sites · signup pages · markdown
Why it works
Despite the assumption that streamlining checkout with social login reduces friction, testing showed that removing Facebook login actually improved conversions. The presence of the social login option may have introduced uncertainty or privacy concerns that deterred purchases.
Evidence
- 6 Conversion Rate Optimization Case Studies With Surprising Results (experiment, supports)
Examples
No published examples yet.
Implement it with your agent
The implementation spec (where it goes, structure, copy patterns and acceptance criteria) comes from get_tactic over MCP, so your coding agent can build and verify it in your codebase.