Tactics / forms
Reduce the first step of a search form to one field
TestedTested. Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.
Seen on 3 corpus sites · homepage, landing pages · markdown
Why it works
A multi-field search form can dominate the screen and ask visitors to work before they have been given a reason to care. Simplifying to one field makes the form less prominent, allowing emotional content to take priority while still providing a clear entry point.
Evidence
- Win Report: How an appeal to emotion doubled conversions | Conversion Rate Experts (experiment, supports)
Examples
No published examples yet.
Implement it with your agent
The implementation spec (where it goes, structure, copy patterns and acceptance criteria) comes from get_tactic over MCP, so your coding agent can build and verify it in your codebase.