Tactics / forms
Place the opt-in form below the fold for complex offers
TestedTested. Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.
Seen on 3 corpus sites · landing, product pages · markdown
Why it works
When an offer is complex and requires explanation, placing the form below the fold allows prospects to understand the complete value and benefits before being asked to convert. This complements the decision-making process by giving readers time and information to make an educated decision before pushing for a sale.
Evidence
- 5 A/B Tests You Should Be Running on Your Landing Page Opt-In Forms (experiment, supports)
Examples
No published examples yet.
Implement it with your agent
The implementation spec (where it goes, structure, copy patterns and acceptance criteria) comes from get_tactic over MCP, so your coding agent can build and verify it in your codebase.