---
slug: "place-the-opt-in-form-below-the-fold-for-complex-offers"
name: "Place the opt-in form below the fold for complex offers"
category: "forms"
grade: "tested"
page_types: ["landing","product"]
sites_observed: 3
evidence_count: 1
example_ids: []
version: 3
updated_at: "2026-10-15T21:19:20.929Z"
url: "https://liftwire.io/tactics/place-the-opt-in-form-below-the-fold-for-complex-offers"
---

# Place the opt-in form below the fold for complex offers

**Evidence grade: Tested.** Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.

Observed on 3 corpus sites. Page types: landing, product.

## Why it works

When an offer is complex and requires explanation, placing the form below the fold allows prospects to understand the complete value and benefits before being asked to convert. This complements the decision-making process by giving readers time and information to make an educated decision before pushing for a sale.

## Evidence

- [5 A/B Tests You Should Be Running on Your Landing Page Opt-In Forms](https://cxl.com/blog/ab-testing-forms) (experiment, supports)

## Examples

No published examples yet.

## Implement it

The full implementation spec (where on the page, structure, copy patterns, acceptance criteria) is returned by `get_tactic` through the Liftwire MCP server. Setup: https://liftwire.io/mcp