Tactics / cta
Place the CTA in the top half of the page without requiring scroll
ObservedObserved. Top SaaS sites in the corpus use it. This counts adoption; it does not prove an effect.
Seen on 5 corpus sites · homepage, landing, pricing, signup pages · markdown
Why it works
Visitors who have decided to act should not have to hunt for the button. Placing the call-to-action above the fold ensures it is immediately visible, reducing friction and the risk that a ready-to-convert visitor will leave before finding it. High contrast and prominent placement further draw attention and prompt action.
Evidence
- [Infographic] The Anatomy of a High Converting Landing Page (article, supports)
- 8 Keys to Value-Based SaaS Pricing Pages (article, supports)
Examples
No published examples yet.
Implement it with your agent
The implementation spec (where it goes, structure, copy patterns and acceptance criteria) comes from get_tactic over MCP, so your coding agent can build and verify it in your codebase.