Tactics / forms
Do not require credit card information during free trial signup
ObservedObserved. Top SaaS sites in the corpus use it. This counts adoption; it does not prove an effect.
Seen on 5 corpus sites · pricing, signup pages · markdown
Why it works
Not requiring credit card information increases the number of free trial signups (10% versus 2% when required). Although fewer of these users convert to paying customers compared to those who enter credit cards, the net end-to-end conversion is higher when no credit card is required.
Evidence
- SaaS UX Research: Everything You Need to Know in 2022 (article, supports)
- Optimizing the Free Trial Signup – How Flow Got a 17% Lift [Case Study] (case_study, supports)
Examples
No published examples yet.
Implement it with your agent
The implementation spec (where it goes, structure, copy patterns and acceptance criteria) comes from get_tactic over MCP, so your coding agent can build and verify it in your codebase.