---
slug: "do-not-require-credit-card-information-during-free-trial-signup"
name: "Do not require credit card information during free trial signup"
category: "forms"
grade: "observed"
page_types: ["pricing","signup"]
sites_observed: 5
evidence_count: 2
example_ids: []
version: 2
updated_at: "2026-10-15T21:19:20.755Z"
url: "https://liftwire.io/tactics/do-not-require-credit-card-information-during-free-trial-signup"
---

# Do not require credit card information during free trial signup

**Evidence grade: Observed.** Top SaaS sites in the corpus use it. This counts adoption; it does not prove an effect.

Observed on 5 corpus sites. Page types: pricing, signup.

## Why it works

Not requiring credit card information increases the number of free trial signups (10% versus 2% when required). Although fewer of these users convert to paying customers compared to those who enter credit cards, the net end-to-end conversion is higher when no credit card is required.

## Evidence

- [SaaS UX Research: Everything You Need to Know in 2022](https://www.convert.com/blog/growth-marketing/saas-ux-research-best-practices) (article, supports)
- [Optimizing the Free Trial Signup – How Flow Got a 17% Lift Case Study](https://cxl.com/blog/optimizing-the-free-trial-signup) (case_study, supports)

## Examples

No published examples yet.

## Implement it

The full implementation spec (where on the page, structure, copy patterns, acceptance criteria) is returned by `get_tactic` through the Liftwire MCP server. Setup: https://liftwire.io/mcp