Tactics / trust
Display third-party credibility badge on pricing page
TestedTested. Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.
Seen on 4 corpus sites · pricing pages · markdown
Why it works
Borrowed trust from a recognised third party tends to outperform self-claimed trust. A logo that prospects already recognise, such as a Google five-star rating, does much of the credibility work for you and provides reassurance at the moment visitors are evaluating price against value.
Evidence
- Win Report: How resolving pricing page doubt increased conversions by 8% (experiment, supports)
Examples
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Implement it with your agent
The implementation spec (where it goes, structure, copy patterns and acceptance criteria) comes from get_tactic over MCP, so your coding agent can build and verify it in your codebase.