---
slug: "display-third-party-credibility-badge-on-pricing-page"
name: "Display third-party credibility badge on pricing page"
category: "trust"
grade: "tested"
page_types: ["pricing"]
sites_observed: 4
evidence_count: 1
example_ids: ["3895629e-6f5d-4085-afa6-1e84ed610f6d","77573b68-2d63-400b-ab71-d7940c453d13","a39cceca-c217-4403-a3c9-ce15ae16527a"]
version: 3
updated_at: "2026-10-15T14:40:38.254Z"
url: "https://liftwire.io/tactics/display-third-party-credibility-badge-on-pricing-page"
---

# Display third-party credibility badge on pricing page

**Evidence grade: Tested.** Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.

Observed on 4 corpus sites. Page types: pricing.

## Why it works

Borrowed trust from a recognised third party tends to outperform self-claimed trust. A logo that prospects already recognise, such as a Google five-star rating, does much of the credibility work for you and provides reassurance at the moment visitors are evaluating price against value.

## Evidence

- [Win Report: How resolving pricing page doubt increased conversions by 8%](https://conversion-rate-experts.com/pricing-page-doubt-win-report) (experiment, supports)

## Examples

- **fin.ai** (pricing, hero), example `3895629e-6f5d-4085-afa6-1e84ed610f6d`: Seen on the pricing of fin.ai: 'LEADER ON G2' with G2 badge icon displayed in hero
  > 'LEADER ON G2' with G2 badge icon displayed in hero
- **posthog.com** (pricing, pricing_table), example `77573b68-2d63-400b-ab71-d7940c453d13`: Seen on the pricing of posthog.com: G2 'Leader Small Business Spring 2023' badge displayed near the pricing tile
  > G2 'Leader Small Business Spring 2023' badge displayed near the pricing tile
- **close.com** (pricing, hero), example `a39cceca-c217-4403-a3c9-ce15ae16527a`: Seen on the pricing of close.com: 'Trusted by 11,500+ businesses' badge and '4.7 stars on G2 with 2000+ reviews' text
  > 'Trusted by 11,500+ businesses' badge and '4.7 stars on G2 with 2000+ reviews' text

Screenshots are not embedded here. Call `get_examples` through the Liftwire MCP server for short-lived image links.

## Implement it

The full implementation spec (where on the page, structure, copy patterns, acceptance criteria) is returned by `get_tactic` through the Liftwire MCP server. Setup: https://liftwire.io/mcp