Tactics / social proof
Add social proof to the paywall banner showing user scale
TestedTested. Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.
Seen on 3 corpus sites · pricing, signup pages · markdown
Why it works
Including a social proof element that demonstrates widespread adoption (such as the number of users supported) reinforces credibility and value at the conversion point. This tactic had already tested well in other contexts, making it a candidate for reuse on the paywall.
Evidence
- Win Report: How removing friction increased paid subscriptions by 13% (experiment, supports)
Examples
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Implement it with your agent
The implementation spec (where it goes, structure, copy patterns and acceptance criteria) comes from get_tactic over MCP, so your coding agent can build and verify it in your codebase.