---
slug: "add-social-proof-to-the-paywall-banner-showing-user-scale"
name: "Add social proof to the paywall banner showing user scale"
category: "social_proof"
grade: "tested"
page_types: ["pricing","signup"]
sites_observed: 3
evidence_count: 1
example_ids: ["e7dba3a3-138f-41e7-bf14-eed72d0cb825","8c503859-b41f-4403-b148-d93ce4931ab9","decf7fce-f39c-4bcf-9530-916bbe359161"]
version: 3
updated_at: "2026-10-15T14:40:37.984Z"
url: "https://liftwire.io/tactics/add-social-proof-to-the-paywall-banner-showing-user-scale"
---

# Add social proof to the paywall banner showing user scale

**Evidence grade: Tested.** Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.

Observed on 3 corpus sites. Page types: pricing, signup.

## Why it works

Including a social proof element that demonstrates widespread adoption (such as the number of users supported) reinforces credibility and value at the conversion point. This tactic had already tested well in other contexts, making it a candidate for reuse on the paywall.

## Evidence

- [Win Report: How removing friction increased paid subscriptions by 13%](https://conversion-rate-experts.com/mobbin-sticky-header-win-report) (experiment, supports)

## Examples

- **fin.ai** (pricing, other), example `e7dba3a3-138f-41e7-bf14-eed72d0cb825`: Seen on the pricing of fin.ai: 'TRUSTED BY THOUSANDS OF CUSTOMER SERVICE LEADERS' with logos
  > 'TRUSTED BY THOUSANDS OF CUSTOMER SERVICE LEADERS' with logos
- **posthog.com** (pricing, logo_wall), example `8c503859-b41f-4403-b148-d93ce4931ab9`: Seen on the pricing of posthog.com: '600k+ companies from side projects to public companies' with logos
  > '600k+ companies from side projects to public companies' with logos
- **close.com** (pricing, hero), example `decf7fce-f39c-4bcf-9530-916bbe359161`: Seen on the pricing of close.com: 'Trusted by 11,500+ businesses' displayed prominently above the pricing tiles
  > 'Trusted by 11,500+ businesses' displayed prominently above the pricing tiles

Screenshots are not embedded here. Call `get_examples` through the Liftwire MCP server for short-lived image links.

## Implement it

The full implementation spec (where on the page, structure, copy patterns, acceptance criteria) is returned by `get_tactic` through the Liftwire MCP server. Setup: https://liftwire.io/mcp