Tactics / cta
Use 'Try' instead of 'Start' as the verb in trial CTA buttons
TestedTested. Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.
Seen on 3 corpus sites · homepage, pricing, product, signup pages · markdown
Why it works
The verb 'Try' feels like it asks less of a visitor than 'Start', following the Safe Step Principle. It softens the perceived commitment and makes the action feel lower-risk. The original asks the visitor to do something, whereas the variation gives them something.
Evidence
- Win Report: How rewriting one button increased sign-ups by 39% | Conversion Rate Experts (experiment, supports)
Examples
No published examples yet.
Implement it with your agent
The implementation spec (where it goes, structure, copy patterns and acceptance criteria) comes from get_tactic over MCP, so your coding agent can build and verify it in your codebase.