Tactics / messaging
Use larger font sizes to create stronger emotional connections
TestedTested. Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.
Seen on 5 corpus sites · about, comparison, homepage, landing, other, pricing, product pages · markdown
Why it works
Even though reading speed or comprehension differences are not statistically significant, larger font sizes have the ability to elicit stronger emotional connections with readers. This can enhance the visitor's experience and make content more engaging.
Evidence
- How Typography Affects Conversions and UX: What Research Says (experiment, supports)
Examples
No published examples yet.
Implement it with your agent
The implementation spec (where it goes, structure, copy patterns and acceptance criteria) comes from get_tactic over MCP, so your coding agent can build and verify it in your codebase.