---
slug: "use-larger-font-sizes-to-create-stronger-emotional-connections"
name: "Use larger font sizes to create stronger emotional connections"
category: "messaging"
grade: "tested"
page_types: ["about","comparison","homepage","landing","other","pricing","product"]
sites_observed: 6
evidence_count: 1
example_ids: []
version: 3
updated_at: "2026-10-15T12:16:07.289Z"
url: "https://liftwire.io/tactics/use-larger-font-sizes-to-create-stronger-emotional-connections"
---

# Use larger font sizes to create stronger emotional connections

**Evidence grade: Tested.** Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.

Observed on 6 corpus sites. Page types: about, comparison, homepage, landing, other, pricing, product.

## Why it works

Even though reading speed or comprehension differences are not statistically significant, larger font sizes have the ability to elicit stronger emotional connections with readers. This can enhance the visitor's experience and make content more engaging.

## Evidence

- [How Typography Affects Conversions and UX: What Research Says](https://cxl.com/blog/the-effects-of-typography-on-user-experience-conversions) (experiment, supports)

## Examples

No published examples yet.

## Implement it

The full implementation spec (where on the page, structure, copy patterns, acceptance criteria) is returned by `get_tactic` through the Liftwire MCP server. Setup: https://liftwire.io/mcp