Tactics / messaging
Shorten page layout and reduce copy on landing pages
TestedTested. Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.
Seen on 3 corpus sites · homepage, landing pages · markdown
Why it works
For audiences that prefer simplicity and straightforward information, shorter pages with less copy reduce cognitive load and make the conversion action more immediately accessible. Less scrolling and reading means faster decision-making.
Evidence
- 6 Conversion Rate Optimization Case Studies With Surprising Results (experiment, supports)
Examples
No published examples yet.
Implement it with your agent
The implementation spec (where it goes, structure, copy patterns and acceptance criteria) comes from get_tactic over MCP, so your coding agent can build and verify it in your codebase.