Tactics / forms
Reduce form fields to minimum needed for next step
TestedTested. Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.
Seen on 3 corpus sites · demo, landing, signup pages · markdown
Why it works
Collecting only the bare minimum information needed to begin the sales process reduces friction and removes unnecessary barriers to conversion. By deferring non-essential questions to later stages of the buying process, the initial opt-in becomes less daunting.
Evidence
- 5 A/B Tests You Should Be Running on Your Landing Page Opt-In Forms (experiment, supports)
Examples
No published examples yet.
Implement it with your agent
The implementation spec (where it goes, structure, copy patterns and acceptance criteria) comes from get_tactic over MCP, so your coding agent can build and verify it in your codebase.