Tactics / funnel
Provide reassurance at moment of truth in the funnel
TestedTested. Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.
Seen on 4 corpus sites · pricing, signup pages · markdown
Why it works
When you provide reassurance at a moment of truth, conversions increase. The pricing page represents a critical decision point where visitors balance cost against benefits, so adding persuasive content that was already effective elsewhere on the site directly into the funnel prevents visitors from stalling.
Evidence
- Win Report: How resolving pricing page doubt increased conversions by 8% (experiment, supports)
Examples
No published examples yet.
Implement it with your agent
The implementation spec (where it goes, structure, copy patterns and acceptance criteria) comes from get_tactic over MCP, so your coding agent can build and verify it in your codebase.