Tactics / forms
Keep highly engaging form fields even if it means a longer form
TestedTested. Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.
Seen on 3 corpus sites · contact, demo, landing, signup pages · markdown
Why it works
Visitors are more engaged with certain form fields that are relevant to their needs or help them describe their situation. Removing these engaging fields to reduce form length can actually decrease conversions because visitors want to interact with them. The number of fields matters less than whether visitors find the fields valuable.
Evidence
- Should You Really Reduce Form Fields? (experiment, supports)
Examples
No published examples yet.
Implement it with your agent
The implementation spec (where it goes, structure, copy patterns and acceptance criteria) comes from get_tactic over MCP, so your coding agent can build and verify it in your codebase.