Tactics / forms
Ask for fewer fields on the signup form
TestedTested. Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.
Seen on 3 corpus sites · contact, demo, landing, signup pages · markdown
Why it works
Every field you ask users to fill increases friction and causes drop-off. Studies show that reducing form fields dramatically increases conversion rates while maintaining data quality. For example, reducing from 11 to 4 fields increased submissions by 160% and conversion rate by 120%, and a five-field form outperformed a nine-field form by 34%.
Evidence
- Sign-Up Forms: 14 Ways to Increase Conversions (experiment, supports)
- 7 Landing Page Examples to Swipe for Inspiration (article, supports)
- 6 Conversion Rate Optimization Case Studies With Surprising Results (experiment, contradicts)
- Optimizing the Free Trial Signup – How Flow Got a 17% Lift [Case Study] (case_study, supports)
- How to Use Behavioral Design for Boosting Conversions (Using The Fogg Behavior Model) (case_study, supports)
Examples
No published examples yet.
Implement it with your agent
The implementation spec (where it goes, structure, copy patterns and acceptance criteria) comes from get_tactic over MCP, so your coding agent can build and verify it in your codebase.