---
slug: "make-ctas-more-visually-prominent"
name: "Make CTAs more visually prominent"
category: "cta"
grade: "tested"
page_types: ["homepage","product"]
sites_observed: 3
evidence_count: 1
example_ids: []
version: 3
updated_at: "2026-10-15T12:16:05.453Z"
url: "https://liftwire.io/tactics/make-ctas-more-visually-prominent"
---

# Make CTAs more visually prominent

**Evidence grade: Tested.** Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.

Observed on 3 corpus sites. Page types: homepage, product.

## Why it works

Increasing the visual prominence of CTAs within a table or list draws more attention to the primary action and makes it easier for users to complete their goal. When combined with other improvements that reduce friction or uncertainty, more prominent buttons contribute to higher conversion by ensuring users notice and engage with the action.

## Evidence

- [Win Report: How an ingenious use of CTAs increased conversions by 57%](https://conversion-rate-experts.com/fantokens-ctas-win-report) (experiment, supports)

## Examples

No published examples yet.

## Implement it

The full implementation spec (where on the page, structure, copy patterns, acceptance criteria) is returned by `get_tactic` through the Liftwire MCP server. Setup: https://liftwire.io/mcp