---
slug: "limit-pricing-plans-to-three-options"
name: "Limit pricing plans to three options"
category: "pricing"
grade: "tested"
page_types: ["pricing"]
sites_observed: 3
evidence_count: 1
example_ids: []
version: 3
updated_at: "2026-10-15T14:40:37.640Z"
url: "https://liftwire.io/tactics/limit-pricing-plans-to-three-options"
---

# Limit pricing plans to three options

**Evidence grade: Tested.** Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.

Observed on 3 corpus sites. Page types: pricing.

## Why it works

Too much choice paralyzes decision-making. Reducing options from four plans to three helps visitors make a decision more easily.

## Evidence

- [10 Principles of Effective Pricing Pages](https://cxl.com/blog/10-principles-of-effective-pricing-pages) (experiment, supports)

## Examples

No published examples yet.

## Implement it

The full implementation spec (where on the page, structure, copy patterns, acceptance criteria) is returned by `get_tactic` through the Liftwire MCP server. Setup: https://liftwire.io/mcp