---
slug: "explain-the-product-in-plain-language-for-newcomers"
name: "Explain the product in plain language for newcomers"
category: "messaging"
grade: "tested"
page_types: ["homepage"]
sites_observed: 3
evidence_count: 1
example_ids: []
version: 3
updated_at: "2026-10-15T14:40:36.608Z"
url: "https://liftwire.io/tactics/explain-the-product-in-plain-language-for-newcomers"
---

# Explain the product in plain language for newcomers

**Evidence grade: Tested.** Outside evidence supports it: a published experiment, or customer sites where verify_change found the change live long enough ago to count as kept.

Observed on 3 corpus sites. Page types: homepage.

## Why it works

When a key audience does not understand what the product is, they will not convert. Explaining the product clearly in accessible language removes a barrier to understanding, allowing newcomers to grasp the value and feel confident enough to take the next step.

## Evidence

- [Win Report: How reassuring sports fans increased conversions by 29%](https://conversion-rate-experts.com/fantokens-reassuring-sports-fans-win-report) (experiment, supports)

## Examples

No published examples yet.

## Implement it

The full implementation spec (where on the page, structure, copy patterns, acceptance criteria) is returned by `get_tactic` through the Liftwire MCP server. Setup: https://liftwire.io/mcp